Monday, December 19, 2011

Boy of the Year campaign

A new year comes with new joy, promises, and hurdles. Matthew honored as the Leukemia Lymphoma societies Boy of the Year for Silicon Valley and Monterey chapter for fund raising. Candidates were chosen and could use the Matthew or Marrisa(the girl of the year) in their campaign to fund raise over a 10 week period. We went on a photo shoot down in Cupertino on a cold crisp day and they created a poster and some media to use in the cause. We went to a kick off party in San Jose to meet all the candidates and to strategize.. Some candidates followed through and some were all promises and no follow up...ironically the person that did win Man of the year used Matthew and the woman of the year was once Crowned Ms. America...
The candidates raised over 200k in 10 weeks and the man of the year Dustin Davies raised 49k by himself. Dustin did a makeover for Kat and Kyra, arranged a photoshoot from a pro photographer to use for media, and threw a circus maximus party, which we went to and had a wonderful time...Our friend Randy who we know through Team in training was a candidate and raised upwards of 12k in 10 weeks and used Mattie and Kat in a promotional video that turned out awesome. The video link is below and a huge thank you to flathead productions and Justin for volunteering his time and sharing his personall cancer survivor story.






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